Don't advertise. There is a list of consultants on the ASA website, and it costs nothing to join, but I have gotten very little business from it.
There are two ways to get clients. First is word of mouth. This means that people who know you pass your name along to people that they know might be interested in hiring you. I got clients from my dissertation adviser, from people I used to work with in government and academia, and from one client recommending me to another potential client.
You should have business cards printed that you hand out liberally. When you get someone else's business card in exchange, don't toss it in your desk drawer. Send back a brief email thanking the person for meeting you, so they have not just your card but an email from you that they might archive for later reference.
Build a network of people who might hire you again or who might refer you to others. Send them emails once in a while (never more than once a month) when you find an interesting article that they might be interested in. Once a year you can send everyone in your network an email asking if they know anyone who might be interested in hiring a consultant.
It's important to not overdo this to the point where your email contacts are treated like spam. But you do want to do it often enough that they remember you and think about you when they talk to their colleagues who might be potential customers.
If you already have a good set of contacts, send them all an email saying "Hey how are you doing? I just started a consulting business." You can get away with this because people like to hear when their friends and colleagues embark on a new adventure.
Make sure each email is personalized and sent out individually. There's nothing more off putting than being in a list of dozens of other people.
The second way is by giving small samples of your work away for free. Do this in a way that increases your profile and visibility and establishes you as an expert in your field. Give talks on your area of expertise, start a blog, write newsletter articles, and so forth. Volunteer in organizations that have potential clients. Don't volunteer and do a crappy job, though. You want to be remembered but not in a bad way.
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Stephen Simon, blog.pmean.com
Independent Statistical Consultant
P. Mean Consulting
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Original Message:
Sent: 06-12-2020 09:59
From: Robert DeMonbrun
Subject: New to Consulting and Findings Clients
Good Morning,
Long time reader, first time poster! :)
I am new to the statistical consulting world. While I have served as a "statistician on retainer" for a variety of companies in the past and work as a full-time statistician in my current role, I would like to start my own consulting business and perhaps, eventually, form this into a full-time endeavor.
Being new to this area, however, I was wondering if some of the expert consultants in this group would be willing to share their advice (for myself and I am sure others in the same position) for how you built your client network when you first began in the consulting world. Did you advertise? If so, where? Was your client-building strategy mostly word of mouth, or is there some magical board of "please help, I need a statistician" out there of which I am unaware? Is better to start with an established consulting company, and then "split off" eventually?
Just curious, for all of the people out there with established consulting businesses, how you built your consulting firm and client base. Thanks in advance!
- Matt
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Matt DeMonbrun, Ph.D.
Statistician
Southern Methodist University
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