Dear Kenita,
This is an interesting question. First, I know little about this topic, but it seems to me that you need to have some objective idea of what these scores represent and then set your cutpoints accordingly. For example, if you have some measure of repeat business at the sites, some measure of customer loyalty or measures of sales volume over time in relation to these scores, then these would help you set cutpoints. Secondly, when the customers fill in or respond to these satisfaction surveys, there must be some wording of the questions that states what the score means. Third, look in the literature.
Let's hope that some of the other experts have more to say.
Best wishes,
Nayak
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Nayak Polissar
Principal Statistician
The Mountain-Whisper-Light Statistics
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