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website marketing statistics

  • 1.  website marketing statistics

    Posted 06-15-2012 14:32
    I have received the following request for statistical consulting.  If anyone has the desired experience, you can get in touch with Shane Niebergall at shane@conversionvoodoo.com directly.

    We're looking for some statistical consulting help. We are a website marketing company that helps our clients test different variations of their websites in order to determine the best one and maximize results. We perform A/B split testing by rotating completely different pages, as well as multivariate testing where we rotate elements of a page (headlines, buttons, etc).
     
    We need help refining the model we use to determine when a test is statistically significant, and thus when we can declare that website version C is the winner. We'd also like to discuss various multi-armed bandit or Bayesian approaches to see if they'd be a good fit for our decision process.

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    Colleen Kelly
    President
    Kelly Statistical Consulting
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