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Dear Colleagues,

I’d like to ask for your help with a small but focused project at ASA.

We’re putting together a set of best practices (along with examples) on how to effectively communicate statistical insights to senior executives and other decision makers. Emphasis is on practicality and we’re gathering inputs from both sides of the table. Final materials will be available later this summer.

All of us appreciate the importance of nuance when presenting statistical findings. Yet that room for nuance tends to shrink the higher up the ladder and more functionally diverse your audience is. Stakes are high, agendas complex, and time is scarce. In such situations, how do you “get to the point” or “tell a story” without compromising integrity or risking unintended takeaways? What can you get across in ten minutes or less?

Your views matter to us and we’d very much appreciate hearing from you in two ways:

1. Fill out a short survey (see link below, takes ~10 min.)
2. Let us know if you can share relevant examples (see survey question 7)

Survey link:https://www.surveymonkey.com/r/ASA_SummerSurvey

Ingmar Leliveld, a management consultant who has worked on behalf of CEOs and other decision makers for over 20 years (and worked with professional associations before), is assisting us with this exercise and will gather examples.

Thank you for your consideration.

Best regards,

Ron

Attachment(s)

2016 ASA Best Practices Project Brief.pdf   87 KB 1 version

Dear Colleagues,

I’d like to ask for your help with a small but focused project at ASA.

We’re putting together a set of best practices (along with examples) on how to effectively communicate statistical insights to senior executives and other decision makers. Emphasis is on practicality and we’re gathering inputs from both sides of the table. Final materials will be available later this summer.

All of us appreciate the importance of nuance when presenting statistical findings. Yet that room for nuance tends to shrink the higher up the ladder and more functionally diverse your audience is. Stakes are high, agendas complex, and time is scarce. In such situations, how do you “get to the point” or “tell a story” without compromising integrity or risking unintended takeaways? What can you get across in ten minutes or less?

Your views matter to us and we’d very much appreciate hearing from you in two ways:

1. Fill out a short survey (see link below, takes ~10 min.)
2. Let us know if you can share relevant examples (see survey question 7)

Survey link:https://www.surveymonkey.com/r/ASA_SummerSurvey

Ingmar Leliveld, a management consultant who has worked on behalf of CEOs and other decision makers for over 20 years (and worked with professional associations before), is assisting us with this exercise and will gather examples.

Thank you for your consideration.

Best regards,

Ron