Welcome to the Statistics in Marketing Section

American Statistical Association

Welcome to the website for the ASA Section on Statistics in Marketing. The mission of this section is to foster the development and application of innovative statistic methodologies for the resolution of substantive decisions problems in marketing. The scope includes theoretical, methodological, empirical and applied research oriented toward the practice of marketing. The section encourages the cooperation between academics and marketing managers to advance statistical science in marketing and stimulate research.

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Section News

ASA Section on Statistics in Marketing Award

The American Statistical Association (ASA) Section on Statistics in Marketing announces winner and finalists for the 2021 Best Doctoral Dissertation Proposal Competition. Congratulations to Jeremy, Ziwei, Olivia, Prashant, and Isamar and their thesis advisors! The winner and the finalists will be invited to present in a special session dedicated to the Best Papers in this Doctoral Dissertation Proposal Competition at the JSM (Joint Statistical Meetings) conference taking place from 8/7 to 8/12 this year. We look forward to hearing about their research at this special session.


Winner: Jeremy Yang, MIT, “Targeting for Long-Term Outcomes”


  • Ziwei Cong, HKUST, “Monetizing User-Generated Content: Design and Incentive”
  • Olivia Natan, Univ. of Chicago, “Choice Frictions in Large Assortments”
  • Prashant Rajaram, Univ. of Michigan, “Modeling Viewer and Influencer Behavior on Streaming Platforms”
  • Isamar Troncoso, Univ. of Southern California, “Look the Part? The Role of Profile Pictures in Online Labor Markets”

Past Winners from 2020 ASA Section on Statistics in Marketing Doctoral Dissertation Proposal Competition

  • Min Kim, University of Maryland, College Park, “Discovering Online Shopping Preference Structures in Large and Frequently Changing Assortments.”
  • Omid Rafieian, University of Washington, “Adaptive Ad Sequencing.”

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