Welcome to the Statistics in Marketing Section

American Statistical Association

Welcome to the website for the ASA Section on Statistics in Marketing. The mission of this section is to foster the development and application of innovative statistic methodologies for the resolution of substantive decisions problems in marketing. The scope includes theoretical, methodological, empirical and applied research oriented toward the practice of marketing. The section encourages the cooperation between academics and marketing managers to advance statistical science in marketing and stimulate research.

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Section News

ASA Section on Statistics in Marketing Doctoral Dissertation Award

The American Statistical Association (ASA) Section on Statistics in Marketing announces winner and finalists for the 2023 Best Doctoral Dissertation Proposal Competition. Congratulations to our finalists and their thesis advisors!  



Past Winners from ASA Section on Statistics in Marketing Doctoral Dissertation Proposal Competition

  • Hortense Fong (2022), “A Theory-Based Interpretable Deep Learning Architecture for Music Emotion”
  • Jeremy Yang (2021), “Targeting for Long-Term Outcomes”
  • Min Kim (2020), “Discovering Online Shopping Preference Structures in Large and Frequently Changing Assortments.”
  • Omid Rafieian (2020), “Adaptive Ad Sequencing.”
  • Liu Liu (2018), “Visual Listening in: Extract Brand Image Portrayed in Social Media”
  • Ryan Dew (2018) “Gaussian Processes for Customer Purchasing Dynamics”

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