Welcome to the Statistics in Marketing Section
American Statistical Association
Welcome to the website for the ASA Section on Statistics in Marketing. The mission of this section is to foster the development and application of innovative statistic methodologies for the resolution of substantive decisions problems in marketing. The scope includes theoretical, methodological, empirical and applied research oriented toward the practice of marketing. The section encourages the cooperation between academics and marketing managers to advance statistical science in marketing and stimulate research.
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