Methodological Advances in Quantitative marketing

Organizer(s): Liye Ma, Robert H. Smith School of Business, University of Maryland

Chair(s): Hui Lin, Shopify

10:35 AM

Broadening the Horizon: Augmenting One-Shot Field Experiments with Longitudinal Customer Data
Longxiu Tian, University of North Carolina Kenan-Flagler Business School; Fred M. Feinberg, University of Michigan

10:55 AM

Preference Measurement with Unstructured Data, with Applications to Adaptive Onboarding Surveys
Ryan Dew, The Wharton School, University of Pennsylvania

11:15 AM

Persistence of Consumer Lifestyle Choices: Evidence from Restaurant Delivery During COVID-19
Daniel McCarthy, Emory University; Elliot Shin Oblander, Columbia University

11:35 AM

Capturing Heterogeneity Among Consumers with Multitaste Preferences
Liu Liu, University of Colorado Boulder; Daria Dzyabura, New Economic School

11:55 AM

Understanding Consumer Expenditure Through Gaussian Process Choice Models
Alan Montgomery, Carnegie Mellon University; Samuel Levy, Carnegie Mellon University

12:15 PM

Floor Discussion