ASA Connect

2025 ASA Marketing Section Doctoral Dissertation Award

The American Statistical Association (ASA) Section on Statistics in Marketing announces winner and finalists for the 2025 Best Doctoral Dissertation Proposal Competition. Congratulations to our finalists and their thesis advisors!

Recipient: 

•  Yunhao Huang (University of California Berkeley, Haas), "Attribution and Compensation Design in Online Advertising"

Finalists:

• Yanyan Li (University of Southern California, Marshall), "A Representative Sampling Method for Peer Encouragement Designs in Network Experiments"
• Jasmine Yang (Columbia Business School), "A Scalable Framework for the Optimization of Video Content Summarization"
• Hangcheng Zhao, (University of Pennsylvania, Wharton), "Algorithmic Collusion of Pricing and Advertising on E-commerce Platforms"
• Guangying Chen (Washington University in St. Louis, Olin), "A New Estimator for Encouragement Design in Randomized Controlled Trials When the Exclusion Restriction Is Violated"

Past recipients from ASA Section on Statistics in Marketing Doctoral Dissertation Proposal Competition

• Boya Xu (2024), "A Scalable Recommendation Engine for New Users and Items"
• Yingkang Xie (2023), "Platform Leakage: Incentive Conflicts in Two-Sided Markets"
• Hortense Fong (2022), "A Theory-Based Interpretable Deep Learning Architecture for Music Emotion"
• Jeremy Yang (2021), "Targeting for Long-Term Outcomes"
• Min Kim (2020), "Discovering Online Shopping Preference Structures in Large and Frequently Changing Assortments."
• Omid Rafieian (2020), "Adaptive Ad Sequencing."
• Liu Liu (2018), "Visual Listening in: Extract Brand Image Portrayed in Social Media"
• Ryan Dew (2018) "Gaussian Processes for Customer Purchasing Dynamics"