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Statistics in Marketing Section
This is especially evident in the way executives make decisions regarding marketing campaigns. You often see marketing managers running around briefing their agencies and making critical choices off the cuff
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In response, the American Statistical Association signed onto a June 28 letter to the Office of Management and Budget organized by the Marketing Research Association and the Population Association of America urging the Administration to oppose the adoption of this amendment in the enacted law. The letter states "the members of our organizations, which include statisticians, marketing researchers, demographers, sociologists, economists, psychologists, and mathematicians, rely on—and in many cases conduct—federally supported and conducted surveys to understand people, industries, and trends and to do applied and analytical research on a wide variety of topics
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