 |
|
|
|
|
CCASA January 21st Luncheon |
|
|
January 21, 2014
Noon - 1:30 PM
The East Bank Club
500 N Kingsbury, Chicago 60610
Update on Chicago's
Open Data Initiative
Brenna Berman
Chicago Department of Innovation
and Technology (DoIT)
Commissioner and CIO
Abstract:
Over the past year at Chicago Department of Innovation and Technology (DoIT), Ms. Berman has focused on transforming the team at DoIT to align with the Mayor's commitment to an open and data-driven government, building Chicago's open data program into one of the largest in the country, implemented the ground-breaking "WindyGrid" spatial analytics platform into every level of government, integrating advanced analytics and real-time data-driven decision making across the city, and setting a new standard for government IT.
Speaker Bio:
Chicago Department of Innovation and Technology (DoIT) Commissioner and CIO, Brenna Berman joined the Emanuel administration in 2011 as Deputy Budget Director focused on enterprise initiatives and performance management. After a year in that role, Brenna transitioned to DoIT as 1st Deputy Commissioner to focus on enterprise IT consolidation and operational excellence.
Over the past year at DoIT, Berman has focused transforming the team at DoIT to align with the Mayor's commitment to an open and data-driven government, building Chicago's open data program into one of the largest in the country, implemented the ground-breaking "WindyGrid" spatial analytics platform into every level of government, integrating advanced analytics and real-time data-driven decision making across the city, and setting a new standard for government IT.
Berman played a critical role in transforming the team at DoIT to provide the skills and expertise to implement the Mayor's commitment to leveraging data and technology to create a more efficient, effective and innovative City government. This has meant adding new skills to the team to increase the focus on software engineering and analytics, improving the department's commercial partnerships to drive savings for the City and identifying ground-breaking civic partnerships, including hosting regular meetings with local female tech startup owners.
Berman built a career promoting government innovation during over 10 years at IBM, where she worked closely with government agencies in cities and countries across the world to leverage technology and analytics to improve the services they provide to their residents. Berman advised governments on a variety of issues, from targeting personalized services through analytics to normalizing program offerings to simplify the delivery process and make them understandable to residents. Throughout her time at IBM, Berman tailored cutting-edge business and data models, from processes to analytic algorithms for large government organizations in order to accelerate their own modernization efforts, providing an incredibly valuable skill set for the work she continues at DoIT.
Brenna earned her bachelor's degree and Masters in Public Policy from the University of Chicago. She resides in Chicago with her husband and two sons.
Lunch is $30 for CCASA members, $35 for non-members, and $10 for CCASA student members (discounted rates subsidized by the Lucile Derrick Fund). Non-members, join the chapter for a year for only $15 and get the discount plus all of the other benefits of membership!
Reduced fee parking available at EBC with validation.
Please register for the luncheon by Friday, January 17, 2014.
Registration
|
|
|
Don't Miss Your Chance to Register for the Data Visualization Conference! |
|
|
2014 CASA Conference
The Big Picture: Data Visualization Techniques
Date: Friday, January 31, 2014
Location: 35 West Wacker DR, Chicago, IL
Conference Program
2014 CCASA Conference
The Big Picture: Data Visualization Techniques
Date: Friday, January 31, 2014
Time: 9:00am - 5:00pm
Location: 35 West Wacker DR, Chicago, IL
Conference Program:
- 8:45 a.m. - 9:15 a.m. Registration and continental breakfast
- 9:15 a.m. - 9:30 a.m. Conference Welcome by John VanderPloeg, Conference VP
- 9:30 a.m. - 10:30 a.m. Session One: Speaker: Dona Wong, Federal Reserve Bank of New York
- 10:30 a.m. - 10:45 a.m. Morning break
- 10:45 a.m. - 11:45 p.m. Session Two: Speaker: Tom Schenk, Department of Innovation and Technology (City of Chicago)
- Lunch Session Three: Ink Factory
- 1:00 p.m. - 2:00 p.m. Session Four: Speaker: Nicole Lazar, University of Georgia
- 2:00 p.m. - 3:00 p.m. Session Five: Speaker: Veena Mendiratta, Alcatel - Lucent
- 3:00 p.m. - 3:15 p.m. Afternoon break
- 3:15 p.m. - 4:15 p.m. Session Six: Speaker : Heike Hofmann, Iowa State University
Conference Fee (Dona Wong's Book "The Wall Street Journal Guide to Information Graphics: The Dos and Don'ts of Presenting Data, Facts, and Figures") will be included for all attendees
Member $105
Non-Member $140
Student $70
Registration
Speaker Bios and More Info
|
February 18th, 2014
Noon - 1:30 PM
The East Bank Club
500 N. Kingsbury, Chicago 60610
Dr. Satya Menon
Millward Brown
Senior Vice President
Analytics & Innovation
Millward Brown
From Mega to Nano:
Managing Consumer Research Transformation
Register Here
Abstract:
Today's research challenges and opportunities are calling into question the traditional survey instrument and traditional online research platform. The ubiquity of mobile phones is creating opportunities to present short sets of survey items to respondents. A focus on a 360 view of consumer behavior has identified touchpoints at which presenting even one survey question could bring valuable new brand or advertising insights. Together with increasing costs and declining data quality issues, research companies are looking to innovate on new ways to approach survey design and analyses.
In this new research paradigm, the one to one relationship between a "survey" and an "interview" has been deconstructed such that a respondent is presented with only a short set of questions or even a single question. The survey instrument itself often contains more items, but only a small portion is "served" to a respondent in any one session. In this presentation, we provide guidance to help advertisers design research and determine how to best use nano, micro, and short interview modules. We also apply different statistical solutions to fuse data from small portions of surveys to provide advertisers with evidence-based guidance.
Business issue or marketing dilemma: How can I use short mobile or online surveys to gather information similar to what I am currently getting from long or mega surveys? Can information from shorter interview modules be matched or fused and if so, how robust are the results?
Speaker biography:
Satya Menon leads the Marketing Accountability area and Analytic Innovations for Millward Brown North America. Satya has a unique background that spans 20+ years of quantitative market research, consulting and academic research and teaching at top business schools in the US. She has substantial expertise in assessing marketing effectiveness, long-term and short-term ROI of advertising, and in formulating effective brand strategy based upon quantitative data analyses.
Prior to joining Millward Brown, Satya held faculty positions at the business schools of University of Chicago and University of Illinois, Chicago. Her academic research investigating several aspects of consumer behavior and decision-making has been published in top journals such as the Journal of Consumer Research, Journal of Advertising, Journal of Retailing and Journal of Interactive Marketing.
Satya received a Ph. D in Marketing from the Wharton School, University of Pennsylvania.
Lunch is $30 for CCASA members, $35 for non-members, and $10 for CCASA student members (discounted rates subsidized by the Lucile Derrick Fund). Non-members, join the chapter for a year for only $15 and get the discount plus all of the other benefits of membership!
Reduced fee parking available at EBC with validation.
Please register for the luncheon by Friday, February 14, 2014.
Register Here
|
|
|
CCASA Spring Workshop: Save the date! |
|
May 9, 2014
CCASA Spring Workshop: Monte Carlo and Bayesian Computation with R
Jim Albert and Maria Rizzo
Professors
Bowling Green State University
Mark your calenders now for the CCASA Spring Workshop! More details coming soon.
|
|
|
|