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Why electoral polls fail

  • 1.  Why electoral polls fail

    Posted 12-03-2018 13:45
    Edited by Edmundo Pimentel 12-03-2018 14:24

    Lo que hemos visto en los últimos años es que las compañías de demoscopia han fracasado por completo en algunos de sus pronósticos. Los errores van de lo que sucedió en Inglaterra con David Cameron al Brexit. También se equivocaron en Argentina, Colombia, España, Panamá y Perú, entre otros casos. Finalmente, el error se hizo explícito en las elecciones de los Estados Unidos, donde se demostró un rotundo fracaso.

     En Panamá encuesta tras encuesta Varela apareció en tercer lugar. Pero en la votación el vicepresidente Juan Carlos Varela alcanzó el triunfo. ¿Por qué las encuestas de opinión fallaron constantemente? El resultado de la elección presidencial panameña, asociado con los recientes resultados electorales en Honduras, Costa Rica y El Salvador, requiere un trabajo exhaustivo e introspectivo por parte de las firmas encuestadoras.

     Las últimas elecciones presidenciales en Perú estuvieron marcadas por el mismo fracaso previsto. A lo largo de la campaña electoral, la candidata Keiko Fujimori ganó en la encuesta, pero finalmente, en la segunda ronda de las elecciones del 5 de junio, el actual presidente, Pedro Pablo Kuczynski, ganó.

     En Ecuador, los encuestadores fallaron en casi todos los resultados que publicaron: tanto en las encuestas de salida (ninguno tuvo éxito en la primera y la segunda ronda al mismo tiempo), como en encuestas anteriores, los resultados no fueron convergentes.

     Las encuestas en Costa Rica predijeron dos cosas: que las elecciones presidenciales serían ganadas por el evangélico Fabricio Alvarado y que habría una gran abstención. Finalmente, el partido gobernante Carlos Alvarado ganó y más personas votaron que en la primera ronda.

     Las encuestas en Chile no pudieron predecir el resultado de las elecciones presidenciales. Aunque cada encuesta tuvo un énfasis diferente, las fallas principales se encuentran en la sobreestimación de los votos de Sebastián Piñera y en la subestimación de los votos de Beatriz Sánchez. "Reconocemos humildemente que no fuimos precisos al estimar el voto en particular de Sebastián Piñera y Beatriz Sánchez", admitió el Centro de Estudios Públicos (CPE), que anunció que trabajará en la búsqueda del instrumento "más preciso" posible.

     En el caso de Argentina, las encuestas anteriores indicaron que habrá diferencias de hasta 10 puntos de ventaja para Daniel Scioli sobre Mauricio Macri, "pero esta diferencia terminó siendo de dos puntos, que supera el margen de error de las encuestas", explica Guillermo Cumsille, profesor de opinión pública de la Facultad de Ciencias Sociales de la U. de Chile y socio de la consultora Demoscópica.

    En España, la noche electoral del 26-J dejó varios titulares y uno de los más destacados fue el rotundo fracaso de las urnas. Todas las encuestas, incluida la del Centro de Investigación Sociológica, habían reflejado durante semanas que Podemos podría superar con más o menos flexibilidad el PSOE. Pero la realidad dio una fuerte bofetada a las compañías demoscópicas: los socialistas mantuvieron el segundo lugar, superaron a los que tenían a Pablo Iglesias por 14 escaños y el PP obtuvo una victoria más amplia de lo esperado.

    Según lo expresado por la Asociación Española de Comunicación Científica (AECC), es común que las encuestas pronostiquen un resultado electoral que no se reúna más adelante. ¿Hay alguna razón científica para explicarlo? Ellos piensan que sí y consideran que el problema podría ser la aplicación incorrecta de las teorías matemáticas detrás de las encuestas.

    Arie Kapteyn, an old professor of economics at the University of Southern California, was the only one who, with his surveys for the Los Angeles Times, was able to predict Trump's victory. No other major US media was right in their predictions; all skated loudly predicting Hillary Clinton as the winner.

     



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    Edmundo Pimentel
    Profesor
    Calle Los Laboratorios
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  • 2.  RE: Why electoral polls fail

    Posted 12-04-2018 08:55
    The mistake the US media made in calling the 2016 Presidential election was to use the poll data deterministically. Fivethirtyeight.com, founded by Nate Silver, uses statistical methods. The key piece of information it uses is the fact that poll results are random.  Using all the polls it could, their standard errors, and adjustments for poll quality and bias, they gave Clinton only a 70% probability of victory. So, Trump's election was not a surprise. In the post mortem, the site found that the prediction error was a typical polling error.  So, their model worked, but not in the way other models did.

    The L.A. Times poll had a severe defect in that it had one person in a black cell who was a Trump supporter. Not only was the sample too small, but the very large weight he had grossly overestimated Trump's support among blacks. It also led the Times to predict a Trump victory by accident using a deterministic interpretation of its poll.

    Journalists, in general, are innocent of statistics and economics and make many errors as a result.
    Arie Kapteyn, an old professor of economics at the University of Southern California, was the only one who, with his surveys for the Los Angeles Times, was able to predict Trump's victory. No other major US media was right in their predictions; all skated loudly predicting Hillary Clinton as the winner.

     



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    Edmundo Pimentel
    Profesor
    Calle Los Laboratorios
    -------------- ----------------
    Edmundo Pimentel,  12-03-2018 13:45


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    Chuck Coleman
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  • 3.  RE: Why electoral polls fail

    Posted 12-26-2018 06:08

    I must confess skepticism on this subject. While Edmund Pimentel posits "the error was made explicit in the elections in the United States, where a resounding failure was demonstrated", I find the death of electoral polling greatly exaggerated. Echoing what Charles Coleman and others have said, and expanding on it, let us consider what we mean by failure. I will suggest that if a poll with a binary outcome A or B reports a 70% probability of A winning and B wins 30% of the time, this is not failure: this is success.

    As Coleman said, we must not treat polls as deterministic. This important observation, however, does point us in a direction where a type failure has occurred. Statistical literacy among the general public is very poor. As a result, the public is easily misled by media shouting over-stated, deterministic claims (NB: this is by no means all media!). Indeed, it should be observed this is far more than election polling: people are actively taught to misunderstand probability go on to incorrectly evaluate product reviews, safety reports, economic forecasts affecting investments or even the probability of losing their job, medical reports, and more. As one example, let us apply the same percents in the 2016 US Presidential election to a medical scenario. The general public should not continue to be misled that a 30% chance of cancer survival is a death sentence, and a 70% chance of survival is a guarantee.

    The question we need to address as a scientific community is not how to stop election poll failures, because they generally are not failing. Instead, we must carefully consider ways to properly educate the general public to use statistical results correctly, to their benefit. While the results of the 2016 US Presidential election was widely hailed as astounding, it should have given no surprise to anyone who has every heard of a game a chance. We are well aware than not all holders of lottery tickets lose, not every good set of cards dealt in a game is the best in the end, and not every horse with the most bets beforehand goes on to win the race. 

    The false narrative of election poll failure points to an actual failure: a failure of public education to understand, screen, and benefit from the ocean of statistical information received every day.



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    David J Corliss, PhD
    Director, Peace-Work www.peace-work.org
    davidjcorliss@peace-work.org
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  • 4.  RE: Why electoral polls fail

    Posted 12-04-2018 09:48
    Edmundo,

    Un comentario acerca de las ulimas elecciones en Peru. La segunda vuelta electoral fue muy renhida y no creo que las empresas de sondeo diesen un triunfo definitivo a Keiko Fujimori.  La eleccion de PPK fue el triunfo de un voto anti Keiko. A pesar de que Keiko gano en primera vuelta, el apoyo decisivo de la izquierda decidio el triunfo de PP Kuczinsky.

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    Consuelo Arellano
    North Carolina State University
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  • 5.  RE: Why electoral polls fail

    Posted 12-04-2018 12:45
    Edmundo, no puedo hablar de los otros paises, pero en los Estados Unidos al nivel nacional no se equivocaron los organismos de encuesta: predeciron correctamente que Clinton seria la ganadora. Pero en este pais, no importan los votos al nivel nacional. Fallaron en algunos estados criticos (e.g. Michigan) por que los dos candidatos eran muy cerca une del otro. La ironia es que estos organismos invierten menos recursos al nivel estatal (donde importa) que al nivel nacional (donde no importa). Hay qye decir que en 90% de los casos el/la ganador/a del voto nacional es el/la candidato/a elegido/a. Si quiere puede leer un articulo en Significance (Agosto 2017). En realdad, se equivocaron el professor Kapteyn y el Los Angeles Times.
    For those on the list who don't read Spanish, especially fractured Spanish, essentially, what I told Edmundo is that, as far as the United States, the pollsters were correct: they predicted that Clinton would win -- as she did at the national level. The problem is that in this country the popular vote does not matter; what counts is the electoral college vote. Where they failed was at the state level, specifically in a few critical battleground <g class="gr_ gr_986 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace" id="986" data-gr-id="986">state</g> where the two candidates were close to each other. I also said that polls tend to invest more resources at the national level <g class="gr_ gr_769 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling multiReplace" id="769" data-gr-id="769">then</g> at the state level (see Significance 8/17). Finally, if the Kapteyn/LA Times predicted a Trump victory based on a national poll, they got it wrong.

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    Dominic Lusinchi
    Independent researcher & consultant
    San Francisco, Calif.
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  • 6.  RE: Why electoral polls fail

    Posted 12-04-2018 12:46
    Professor Pimentel,

    Thank you for such an interesting description of current events in international poll-taking. I had heard in US media that the result of introspection by polling firms after the 2016 US elections concluded that the bad prediction was the result of underfunded local polling. From what they said, the presidential election prediction is based on amalgamating all local predictions nation-wide. The problem then stemmed from poor funding, they claim, in rural polling. For example, more urban areas had enough funding to poll enough people. Rural areas lacked the funding to get accurate measurements. The evidence they point to is that after the election local urban predictions were more accurate than local rural predictions. The argument is convincing, but begs the question as to how so many rural polls will get the resources they need in future elections. See How polling has changed since the 2016 election, from PBS News Hour.

    Nate Silver from FiveThirtyEight.com has a more nuanced explanation, however, one that doesn't even mention funding:
    They also suggest there are real shortcomings in how American politics are covered, including pervasive groupthink among media elites, an unhealthy obsession with the insider's view of politics, a lack of analytical rigor, a failure to appreciate uncertainty, a sluggishness to self-correct when new evidence contradicts pre-existing beliefs, and a narrow viewpoint that lacks perspective from the longer arc of American history.
    Indeed, he says that the issue is so complicated that it has required him to write a series of articles to address it. See The Real Story Of 2016 from FiveThirtyEight.

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    Herman Autore
    Florida State University
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  • 7.  RE: Why electoral polls fail

    Posted 12-05-2018 14:35
    Dear colleagues:

    Thank you for your contributions, I know it is a controversial issue; the idea of bringing it to the forum is not to evidence of errors but seek solutions. It is obvious that the problem exists and its statistical regularity is sufficient evidence to take care of him, which is necessary because it affects the credibility of the guild.

    I hope that in this exchange of opinions, a proposal will emerge that will help mitigate the flaws in the electoral surveys.

    Edmundo

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    Edmundo Pimentel
    Teacher
    Calle Los Laboratorios
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  • 8.  RE: Why electoral polls fail

    Posted 12-06-2018 04:26
    Imagine going to a grocery store and asking for a vegetable. When dealing with election related surveys, the situation is similar. Nate silver is not running surveys, only analyzing data. Some pollsters use panels, some internet based questionnaires and some still use the phone. Others run surveys as quasi experiments to try to influence voters, not just get their opinion. These are different methods, if your want, different types of vegetables. To push ahead the discussion, a pragmatic view specifying the method under discussion is needed. Otherwise people mix up methods and results. For more on this see :

    Election Polls – A Survey, Critique and Proposals, Annual Review of Statistics and its Application, Volume 5, pp 1-24, 2018. http://www.annualreviews.org/doi/abs/10.1146/annurev-statistics-031017-100204



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    Ron Kenett
    Professor
    The KPA Group; SNI, Technion and IDR, Hebrew Univ., Israel
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  • 9.  RE: Why electoral polls fail

    Posted 12-19-2018 07:02
    The design of the investigations by sampling includes the type of sampling to be used, the selection of the sample and the design of the measurement instrument. The main objective of the design of the sample is the representativeness of the selected individuals with respect to the population to be investigated.

    The problem is that following the design methodologies of the sample only a high probability of it being representative is obtained, but you never get to know how representative it turned out to be, therefore it could not be representative. When several samples are taken in the follow-up of the electoral contest, this problem is minimized, but it does not disappear.

    In the case of the design of the measurement instrument, it is intended to measure the psychological construct of the attitude of favoring a candidate with the vote. This psychological construct has become more complex and in some cases is no longer one-dimensional, so the instruments that are traditionally used to measure it are not efficient.

    When the psychological construct is not one-dimensional, the fundamental precepts of psychometrics must be applied to obtain an accurate measurement, which is why it is highly recommended to use the Factorial Analysis technique.

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    Edmundo Pimentel
    Teacher
    Calle Los Laboratorios
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  • 10.  RE: Why electoral polls fail

    Posted 12-25-2018 22:18
    I think a key problem is one in which the statistics community has repeatedly failed, failure to take into account correlated errors.

    Most election polls assume individuals, localities, states, etc. are independent, so that if the chance of being wrong in calling any one election is being independent of the chance of being wrong in calling any other. Assuming this makes the estimated probability of calling a large number of elections incorrectly very low.

    We have seen models based on this assumption crash and burn before. An example is the models used to estimate the rate of mortgage defaults preceding the financial collapse of 2008. These models also assumed that the chance of every mortgage defaulting was independent of every other.

    independence of model errors is rarely a good assumption in observational social science models. People are interconnected and subject to unmeasured effects. When our model is wrong, it tends to be wrong systematically. A recession or downturn in housing increases everyone's chance of default simultaneously. A new political movement makes prior election assumptions simultaneously less reliable in every election. 

    This means that assurances of reliability based on simplistic assumptions are rarely valid. And it is astonishing to see the sorts of simplistic assumptions taught in school - assumptions made only to make hand-calculation easier for students being taught how to calculate by hand - persisting into professional work. Independence of one of these. Correlated error problems are difficult and make calculations hard. 

    I can't help but think that one of the reasons we have so often focused on the easy-to-calculate problems over what the real world has to offer us has been the discipline's insistence on mastery of calculation as the essential skill, with the mechanics of the mathematical calculations deemed the essential skill that distinguishes deep from shallow knowledge.

    This doesn't just mean that there isn't time to teach what sorts of assumptions are appropriate in real-world settings. It means a deep understanding of what sorts of assumptions are and aren't appropriate, an ability to look at a real-world situation often simply isn't valued. The student who can hand-calculate more quickly has, all too often, been preferred to the student who can look at a real-world situation, compare it to a model, and tell you where the model's statistical assumptions are and are not likely to break down. We teach in a way that values the student who can start with known problems and solve them faster or more elegantly, and we don't value the student who can look at a complex reality and assess what the problem is. 

    This in turn has resulted in the continuation of sandbox assumptions designed to support hand calculation into professional work in the real world. No wonder the statistics profession keeps failing society in cases like this. 


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    Jonathan Siegel
    Deputy Director Clinical Statistics
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  • 11.  RE: Why electoral polls fail

    Posted 12-26-2018 10:56
    ​Hi all:

    Statisticians should refuse compensation and never participate in election polls.  We have known the truth about them for decades.  There is no such thing as a "margin of error" since it deals with sampling error.  Bias in these polls which cannot be effectively eliminated are a much larger factor.  Today, political polls are lucky to get better than a 10% response rate.  These polls may be used for reasons other than calling an outcome or estimating preferences.  If 70% of the respondents say they oppose a new tax, you can claim there is dissention, but cannot claim a true majority.  The apathetic do not talk to the pollsters, can be very different creatures for the responders.

    My recent Google poll of members of the ASA Consulting Section had 52/1558 responding to one of my 4 waves of requests. This was on a topic of vital interest to our group, namely about inappropriate requests for analysis from our clients.  This was not intended to be a scientific survey, but it illustrates the problem in our own house.  Nonetheless, I am reporting the survey with the caveat that the response rate was exceedingly low.  It does illustrate diversity on the responders, as well as apathy in many to the question of our responsibility when we face such requests.

    Survey Sampling has a role, but not in predicting elections, rating performance of those in office,  or in straw votes on candidates prior to elections. 

    Jon Shuster

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    Jon Shuster
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  • 12.  RE: Why electoral polls fail

    Posted 12-26-2018 11:50
    1. Sources with varying views on the "disconnects between exit polls and official tallies"

    1

    An Evaluation of 2016 Election Polls in the U.S. - AAPOR

     https://www.aapor.org/.../Reports/An-Evaluation-of-2016-Election-Polls-in-the-U-S.as...

     2

    CODE RED: Computerized Elections and the War on American ...

     https://www.amazon.com/CODE-RED-Computerized-Elections.../dp/B07DFN5FXZ

     3

    Computerized Vote Fraud Q & A - CODE RED-Computerized Election ...

     https://codered2014.com/electronic-vote-fraud-q-a/

     4.

    Verified Voting

     https://www.verifiedvoting.org/    

     

    1. As far as translating to the American public, I use the American football pileup at the goal line analogy:

     The highest point of the pileup has the most players, the far ends of the pileup have the fewest players. The largest probability of finding players is in the middle of the pileup, the smallest probability is at the ends of the pileup. Your normal curve, likewise has the largest probabilities of finding observations in the middle, the smallest probabilities at the tails of the pileup. Exit polls are estimates of the official tally. If the poll results are piled up in the middle, and the outlying polls are at the edge, then the outlying polls are the least likely estimates of the results. The problem is when the official tally of the election is way beyond, even the most unlikely estimate. That is, based on the estimates, the official tally is very unlikely to occur. Again, this is an analogy, with all of its limitations (warts), as can be readily identified by the above scholarly points and the authors represented by the links for suggested reading. But think of how many nods of understanding there can be from the American public by my analogy.  



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    Mark Czarnolewski
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  • 13.  RE: Why electoral polls fail

    Posted 12-27-2018 11:10
    19 Things We Learned from the 2016 Election and Wanna know what happened in 2016? We got a ton of graphs for you and their links and comments seem to contain some thoughtful, exploring ideas.

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    Bill Harris
    Data & Analytics Consultant
    Snohomish County PUD
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