2010 has been an amazing year for the ASA's journals. Every journal has seen submissions soar, and the quality of those submissions continues to rise as well. This is what makes my job fun!
Even better, though, every issue in 2010 has a Featured Article. Chosen by the Editor, the Featured Article is available for free download for a limited time (just go to the 2010 journal issue you're interested in and look for the "Free" designation next to the Featured Article).
Of course, if you're an ASA member, you already have free online access to JASA, JBES, TAS, and SBR. But you might find some interesting articles in JCGS and Technometrics! Check out the featured articles in those journals.
More importantly, you might wish to direct a colleague or friend---someone who uses statistics but who is not necessarily a statistician---to http://pubs.amstat.org/, where he or she can see the free articles for themselves.
Of course, if you ever have any questions, comments, or criticisms about the ASA's journals, don't hesitate to contact me! Eric
PS: We have some really exciting things coming soon. Please watch this space!