ASA Connect

A new feature article on Statistics Views focuses on a major difference between the Clinton and Trump presidential campaigns that is often neglected in media coverage: their data operations.

Consultant and statistician Carlos Alberto Gómez Grajales notes that Hillary Clinton has a long-standing internal department of analytics that has used statistical analyses to decide things such as how to connect with different voters (by phone, email, or at their front doors) and where and when to spend money on television ads. In contrast, Donald Trump did not invest a penny in analytics during the primaries and has only recently made an effort to obtain voter information and consumer data.

"Just as analytics have helped companies become more accurate at targeting customers, political operations are now adapting to the data-driven era, using predictive models to invest their time and resources more effectively," said Grajales. "In the U.S. the democrats have an important edge in this department, as they have been using statistical analyses since 2008. This difference between the two campaigns may prove to be crucial for the November 8th outcome."

http://www.statisticsviews.com/details/news/10047051/To-What-Extent-Are-Clinton-and-Trump-Campaign-Strategies-Driven-by-Analytics.html

Enjoy and any comments welcome!

Alison Oliver

Alison Oliver
Publications Manager

Statistics, StatisticsViews and Wiley StatsRef

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