Statistical concepts can be difficult to explain even when presented to other statisticians.
Regardless of the target audience, we should ask ourselves questions such as:
1) What is the take away message for this concept?
2) Can the take away message be explained using an analogy or a metaphor?
3) Can the take away message be summarized with a catchy phrase?
4) What is the interpretation of the concept for the problem at hand and what are the practical implications of this interpretation for decision-making?
When dealing with consulting clients, for instance, questions 1) and 4) can often be the most important.
Many statistical concepts are complex and live in an ecosystem governed by a variety of assumptions and conditions. Case in point - the concept of p-value. If a p-value is generated by data coming from a poorly designed/conducted study, it is essentially invalid.
When dealing with non-statisticians, we can also ask: What is the minimum amount of information they need to know in order for them to make sense of the information we are presenting to them and be able to use this information to make decisions?
As an example, when we get sick, our doctor will give us a diagnosis and offer us a treatment. We can get away with not knowing very much about the diagnosis but we definitely need to understand the treatment protocol and the results we expect from that treatment. If the treatment doesn't work as expected, we can decide to stop it and see the doctor again.
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Isabella Ghement
Ghement Statistical Consulting Company Ltd.
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